What Is SEO, and How SEO Can Help

What is SEO?

Search engine optimization (SEO) is the process of improving the position that a website appears at in the organic search results returned by major search engines such as Google, MSN and Yahoo. Research indicates that 75% of searchers don’t go beyond page 1 of Google, which controls over 90% of the search market. The top three organic positions receive up to 58% of all clicks from users. This means that any business that wishes to achieve online retail success must appear on Page 1 of Google, especially in one of the top three spots. That’s where SEO can help. An SEO specialist can optimize your website both internally and externally so that Google and other search engines value it more and rank it higher (Page 1) in the search results than those of your competitors, thus helping you land new clients for your business. There are several strategies, techniques and tactics to improve a website’s ranking in search engine results pages (SERPs), depending on the type of website, its content, purpose and competition. But, generally, SEO relies heavily on the proper use of relevant keywords and key phrases that describe the website’s content.

How SEO Can Help Your Business

Depending on the objectives for your website, effective SEO will help you achieve:

Increased Traffic and Sales

Quality SEO will propel your website to the front page of search results on Google and other search engines, allowing your potential customers to be able to find you. Google displays ten results on a page, and most people who search don’t look past the first page. Therefore, the higher in the Google rankings your website appears, the more it is likely to be visited.

Cost Savings in Advertising

SEO is generally regarded as one of the more affordable and cost-effective forms of online advertising. Unlike other methods such as Adwords and Pay Per Click (PPC), organic listings are essentially free. Once you achieve top rankings on SERPs, you don’t have to keep allocating a budget for advertising or pay per click. The results are permanent and the only expense that you’ll incur is the initial SEO costs.

Higher Online Credibility and Brand Awareness

Higher brand credibility and brand awareness are some of the factors that can trigger a buying impulse in a consumer. They help achieve a higher margin of preference and generate a sale. SEO is one of the most effective tools for boosting website credibility and brand awareness. This is simply because people trust that the website that occupies the top position is a reputable company. By implementing SEO, you’ll become the most recognized brand name.

Better Return on Investment (ROI)

The website that appears on the top spot of organic results receives the majority of traffic and often posts the highest conversion rates. In fact, when it comes to converting leads into sales, no other form of marketing can be compared to SEO.

Beat Competition

There are over 700 million websites on the World Wide Web. It can be extremely difficult to make a name for yourself with that many out there; especially if your industry is highly competitive. Investing in SEO will make your business stand out from the rest of the crowd. Remember your competitors are also using SEO. You need to be one step ahead of them if you want to succeed.

Take Your Business to the Next Level

SEO can attract thousands upon thousands of potential customers to your website a day, and help you venture into other markets, be it regional, national or international markets. This will put your company in a position of needing to expand to accommodate the increased traffic and sales, and can be the boost that you need to take your business to the next level. Contact WebShine for further details