Mobile Phone Applications

The Importance of Mobile Apps for Your Business

Customers in today’s world are on the move and they’re using mobile application platforms to access the services they need. Whether they use mobile phones, tablets, or other mobile devices they have the information they need at their fingertips. That’s why mobile apps are so much important in today’s market.

Your business needs to adapt to this shift  and it is important that your app works on multiple mobile application platforms so that it can be accessed via a variety of devices.

No matter what your business is, a mobile app can help you get and retain customers. Most businesses realise that the first place customers go to search for a product or service is online. If your business is available online, and you have an app that users can download to their devices, your business will make a even better impression. At a glance they will be able to see and open your app and interact with the services your business offers.

Here are some of the biggest benefits of mobile apps for businesses. You can:

Build loyalty
Reinforce your brand
Increase your visibility
Increase your accessibility
Increase sell-through
Solve the problem of getting stuck in spam folders
Increase exposure across mobile devices
Connect you with on-the-go consumers
Give you tools that are driving the “New App Economy”
Enhance your social networking strategies

There are more of course. These are just some of the biggest. As you can see, benefits can be huge.

Not only will your business have benefits, but your customers will as well. Here are some of the benefits of mobile apps for your customers. They can:

Get easy access to your services
Get notifications of special events, launches, etc.
Have one-touch access to your contact information
Get directions to your location from wherever they are
and more!

Why is a Mobile App better than browsing the Mobile Web?

It’s much faster. It takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Web site to load in an area with bad reception.

Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons:

Mobile Apps: Function offline
Mobile Web Sites: Don’t

Mobile Apps: Enable Push Notifications for Direct Contact with Customers
Mobile Web Sites: Don’t

Mobile Apps: Always visible on your phone’s home screen
Mobile Web Sites: Not always visible

Mobile Apps: Appear in the Apps Stores
Mobile Web Sites: Don’t

Important fact to note: Promotional email messages receive about a 4% read rate. PUSH notifications 97%.

Not only will your mobile app be a cool marketing tool (allowing you to say things like, visit our website to download our free app!) that will help get people returning to your website, but it will allow you to engage with your customers in a whole new way.

Contact WebShine and allow us to help you have a customised mobile phone application for your business.